Every year March madness begins with the countdown to the Final Four, the best of the best. This year the Final Four land in Houston for the college hoops’ biggest and most celebrated event. In homage to Houston’s historic contributions to space and playing off the 2011’s final Four logo design, this campaign informs the world that CBS Sports is the place where it all begins. Using the NASA inspired theme for the campaign, we can execute a number of ideas, form the countdown to launch to the take off of the Final Four. CBS Sports becomes mission control for the event. The campaign voice over has a distinct tone, as we might imagine mission control to sound. For the music we suggest a remix version of Zig Zig Sputnick’s 1980’s track Love Mission.