VICTORIA PASTA COMMERCIAL
Extensive consumer research conducted among primary consumers of pasta sauce indicated that they were very interested in trying Victoria vs. their typical brand(s) of pasta sauce when they saw the ingredient comparison. These results led to the revolutionary decision to
CRESTOR
This animation was created as an internal sales video for Crestor.
CONCENTRIC ADVERTISING – Xifaxan
Promotional video for Xifaxan.
SAATCHI AND SAATCHI – Renoir
When rheumatoid arthritis was given its name in the 19th century, those who suffered from it–including Impressionist master Pierre-Auguste Renoir–had little to look forward to beyond life in a wheelchair. Even in the 1950s, there were still few treatments available.
SAATCHI AND SAATCHI – PegIntron
In order to create a very emotive and influential video for people suffering from Hepatitis C. We gathered together a group of ordinary people who had contracted the disease from a variety of sources. They spoke openly and emotionally about
VICTORIA’S SECRET FASHION SHOW
The aim this year is to create a slow, soft and beautiful opening sequence that builds to our first Ballet themed runway. We would create a narrative with a series of specially shot backstage beauty moments (using both ballerina’s and
TIME WARNER CABLE In-Store Promotional Video
This In-Store promotional video highlights the latest new releases and feature from Time Warner Cable. The Time Warner honeycomb design is exploited and stylishly executed as the portal for the content.
THE LATE SHOW WITH DAVID LETTERMAN – PROMO CAMPAIGNS
Over the last number of years, I have worked closely with the marketing and advertising department at CBS Television. Above are just a couple of examples of the promo campaigns for the late show with David Letterman.
