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SAATCHI AND SAATCHI – PegIntron

In order to create a very emotive and influential video for people suffering from Hepatitis C. We gathered together a group of ordinary people who had contracted the disease from a variety of sources. They spoke openly and emotionally about their experiences and how it affected their lives and the lives of their families. It was non scripted and the patients spoke with real and raw emotion.

The video was aimed at doctors to give them a greater understanding of how the disease and the effects of the treatment have on the patients they treat.