Samsung Galaxy S24 | EPL
The launch of the Galaxy S24 series marks Samsung’s bold step into the future of mobile AI. The SAMSUNG | EPL commercial launch animation an NBC innovation serves as a five-second bridge into Samsung’s latest 30-second spot. By uncovering the shared energy between the two brands, the creative strategy delivers a powerful and memorable introduction to Samsung’s new offering.
Changing the Game.
Our creative showcases how Samsung AI can reframe reality, rewrite the moment, and unlock new possibilities. It’s a powerful, intuitive metaphor: with Galaxy AI, even the most decisive moments can be intelligently reimagined.