Golf Channel Refresh
Information architecture design system for the Golf Channel’s Tournament and original programming promotions complete with a comprehensive toolkit and style guide.
The approach
Typography is a fundamental component of this new visual hierarchy.
We simplified this information starting with the days, dates and times. We visually decluttered the screen by reducing the days of the week and the months of the year to the first three letters of each word. Color treatment overlays were developed to give consistency to the design and allow for greater legibility.