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The season 12 launch of Keeping up with the Kardashians focuses on the Power of the Kardashian Brand using the tagline The Power of K.

The campaign theme speaks to the power of Family, their Strength, Unity and the Love they have for one another. The use of bold typography against stark white backdrops combined with soundbytes further emphasized the essence of the family dynamic.

“We are sisters by blood but best friends by choice,” Khloe Kardashian explains. “I don’t know how I would live my life without my family. It’s the best support system in the world.”;

There is also a very strong digital component to the launch including

Social Headers for Facebook, Twitter, Instagram and You Tube. Marketing banners, E! Now App skins, as well as VOD/TVE and Affiliate deliverables.