Extensive consumer research conducted among primary consumers of pasta sauce indicated that they were very interested in trying Victoria vs. their typical brand(s) of pasta sauce when they saw the ingredient comparison. These results led to the revolutionary decision to place Victoria’s ingredients as the primary content on the front of their new “V” shaped label, which is a focal point of the new campaign. Working closely with our partners at MME, Mr. Wonderful was delighted to get the opportunity to showcase our skills at creating some beautiful Photo-Real 3D products for the new Victoria ingredient comparison campaign.
