For the 2021 Season IndyCar Series on NBC, Carvana partnered with 7-time NASCAR Cup Series Champion Jimmie Johnson. The commercial lead-in creative features the Carvana Car Vending Machine, which is the first fully-automated, coin-operated car vending machine in the U.S. The spot opens with a Carvana token flipping into frame and activating the vending machine. The machine comes to life and through a series of robotics, the camera moves around the interior as a vehicle is selected. But rather than selecting a regular family sedan the machine selects Jimmie Johnson’s IndyCar number 48.
