Extensive consumer research conducted among primary consumers of pasta sauce indicated that they were very interested in trying Victoria vs. their typical brand(s) of pasta sauce when they saw the ingredient comparison. These results led to the revolutionary decision to
A new Pan-African channel is expected on the African market. The Gabonese Eveline Accrombessi will proceed on 24th March 2015 in France to the launching of Edan (Evelyne Diatta-Accrombessi Network) that positions itself as the first Black world television network.
NBC’s nightly round up of sports news hit the target with some elegant 3D animated identities sponsored by Bacardi. The NBC Sports Network dart soars through a vortex of colorful lights before planting itself on the modern and dynamic Bacardi
ESPN wanted to create an elegant and robust promotional package for the 2014 NBA Eastern Conference finals. 3D photo-real cloth simulation was used to create a fluid banner that unveiled the tune-in information, displayed on stretched canvas panels.
This Puma/Arsenal sponsorship spot featuring Arsenal’s mid-fielder Santi Cazorla. I designed and directed the spot that leads into all Puma’s advertising that airs both on air and online during NBC’s coverage of the Barclay’s Premier League soccer games.